“We are thrilled to be able to enhance our website experience with the inclusion of the Concora platform,” added Brianne Lisowe-Johnson, Marketing Specialist at Buechel Stone. “Working with the expert team at Concora to create this portal has proven to be an efficiently organized process, which will be reflected in the value added to users through the ease of accessing and utilizing all of the resources necessary to support every type of natural stone project, from start to finish.”

A core part of Buechel Stone’s web experience includes access to accurate and comprehensive digital product content. Concora’s DxP platform has aided Buechel Stone with streamlining the distribution of all product related digital content and the management of its building information modeling (BIM) content creation – primarily their Revit assets. Additional support was provided by the generation of high resolution, seamless material image files of the various building stone veneers and cut stone patterns. This will provide designers in the architectural, landscaping, and construction industries an accurate representation of Buechel Stone’s real stone masonry products in support of both design documentation as well as static renderings and dynamic (VR) visualizations.

Buechel Stone’s technical product content is managed and maintained via an intuitive back-end dashboard, which makes it easy to add, remove, or edit product information. The back-end makes it simple to upload BIM files, documents, and product images. Combined, these features will help Buechel Stone save money and time on internal and third-party BIM content creation and will equip its core buyers with the accurate specs and modeling information needed for product specification.

“AECs have told us they expect a clear pathway to timely product selection and specification. Easy access to BIM, documents, brochures, and sustainability certificates are essential,” said Kip Rapp, CEO of Concora. “We’re excited to align with Buechel Stone to create BIM content and the Digital Experience Platform, all which core buyers can leverage during the design phase of commercial construction projects. In addition, Buechel Stone may also consider tactics such as buy Instagram follower to further boost their online presence, potentially attracting more customers to their brand and helping them to stand out in the competitive construction industry.”

The Concora DxP also provides sales teams real-time access to detailed metrics and analytics that streamline internal lead generation tactics and helps sales and marketing teams uncover true purchasing intent: BIM content downloads, unique visits, project submittals, and user contact information. Architects, engineers, contractors, and specifiers interested in seeing how Buechel Stone’s building product materials are now presented online are invited to visit https://buechelstone.concora.com/.

About Concora
Concora helps building product manufacturers to get their building materials specified for use in commercial construction projects. With Concora’s Digital Experience Platform (DxP), manufacturers can provide a simplified buyer’s journey that meets the stringent requirements of commercial architects, engineers, and contractors (AEC) customers. Learn more about Concora at https://concora.com

About Buechel Stone
Courage – that’s pretty much all Francis & Alyce Buechel had to rely on when they converted their 125-acre family farm to a quarry and founded Buechel Stone in 1964. With sweat, equity, and the conviction to literally “bet the farm”, growth was pivotal. Ma & Pa Buechel were determined to succeed. Somehow along the way, everyone became part of something bigger – not to be measured in increments of tons or square feet of stone veneers. Buechel Stone pioneered some pretty incredible innovations – built on the simple Vision of being the natural stone company all others measure themselves against in sales, service, selection, and satisfaction. Today, we live by a greater Mission: providing the best, most dependable experience in the natural stone industry – guaranteed! To learn more about Buechel Stone, please visit https://buechelstone.com