As I’ve gained more experience, I started to realize stone – our stone specifically, is a luxury product. It’s not just about the product, but what the product represents and how we were always working to be a company based on best experiences, not just a stone company. A while ago The Home Trust asked Buechel Stone to become a member of their “prestigious network of the world’s finest brand resources for your homes.” At first it was viewed as just another marketing firm trying to sell a service. As time went on and Tracy Lisowe and I were working through marketing strategies, I realized we were missing something and they would be a good partner. Our stone, as great as it is, is really just a small slice of what a client is purchasing. A luxury item is defined by Merriam-Webster as, “something adding to pleasure or comfort but not absolutely necessary”. Centuries ago – stone homes were much more of a necessity. Homes, sheds, foundations, and important structures were built with stone from the inside out. Today, no one needs stone on their house or commercial property. It is a symbol of accomplishment and permanence, and provides pride few other building materials can match.

I’ve done some stonework for others throughout the years and even some for myself, so I’ve seen the impact it has on a person when the job is done. People are just giddy about it. They have extreme pride, and it doesn’t have to be a lot of stone. Just to have it be part of their project gives them a sense of accomplishment. It’s really cool to be a part of that experience for them.

When Buechel Stone joined The Home Trust I did an interview for Chris Ramey, President of The Home Trust. As a member, it is important for their community to understand why Buechel Stone is a good partner, and what sets us apart from the rest of the noise going on in the market. That interview is linked here: https://thehometrust.com/luxury-home/mike-buechel/.