1.) Be profitable.

Benchmark Core Value 1 - Stone Supplier Benchmark Best Natural Veneer Stone Products

…and if you consider it, be sure there’s an exit strategy if things go south!

This seems obvious right? Well the thing is it’s really easy to get sucked into doing favors that turn into bad, long-term decisions. I really like the old saying, “Try a lot of things, but fail fast and move on.” It’s very easy to get stuck trying to do things and not be smart about when to say enough’s enough. To me, it’s not failure. It’s smart. When you look at something and you figure out you can’t make money at it, why bother? Ego only gets you so far, and the road to bankruptcy is lined with stubbornness.

2.) Service those who value and invest in the services we offer.

Diagram showing how Buechel Stone Veneer and Cut Stone Architecture and Stone Resources matter

“Price Is What You Pay, Value Is What You Get.” – Warren Buffett

This one to me means as much about our staff as it does to any customer. There are so many people I work with I would go out of my way to help because they value Buechel Stone. That means a lot. That’s why we push things like our extra perks (#REAP – Rockstar Extreme Anniversary Program — paid birthday off, pay for volunteering… and more!).

3.) Respect the customer, but don’t be a doormat.

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Historically, we’ve been “the nice guys”. It’s why we live our mission of being the most dependable experience. Along the way though, there are times where others take advantage of this if you don’t also stand up for what is right. When someone is most locked in on the price of the product, and not the services we help them with, the long-term impact will never align with our value of service.

4.) Be frugal. Every dollar counts.

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The art is not in making money but in keeping it. – Proverb

Our business requires fairly large capital expenditures to maintain productivity and keep things moving forward. We treat our vendors the same as we want our customers to treat us. It’s not just about the bottom dollar. It’s important to get the best value for the money that is spent.

5.) Be safe. Work hard. And do the right thing.

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Better a thousand times careful than once dead. – Proverb

Pretty well self-explanatory. Our safety rating is a key to business success, not because of money, but it is key to great family business. I never want to call a family about someone being seriously hurt or worse. To keep everyone safe requires everyone to watch out for their fellow rockstars.

6.) Protect those who protect us.

Buechel Stone Supplier Team Talent Rockstar Extreme Anniversary Program

This is one of my favorite values. It covers a fairly large spectrum of people-related topics, from customers to rockstars. There are those that respect you for all you do for them, and then there are those that are completely indifferent. I don’t believe you’ll ever have everyone treat you the way you would treat them. What it does is help you make decisions about those who care for Buechel Stone on a personal level. If they don’t, don’t go out of your way to help them. Money is not help – that’s what’s expected in a business relationship. It’s the softer side of business. Buechel Stone is the bulletproof vest. It’s our job to do whatever we can to protect those who share our values.

7.) Grow those who grow with us.

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“Before you are a leader, success is about growing yourself. When you become a leader, success is about growing others.” – Jack Welch

It goes hand in hand with #6. It’s why we have tuition reimbursement. Why we give out leads to our customers. Those who want to better Buechel Stone will get the same in return.

8.) Perception is reality. Build best perceptions.

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“Right or wrong, the customer is always right.” – Marshall Field

There’s a reason the saying “the customer is always right” exists. It’s not because the customer is really always right; it’s because their perception is their reality. If they have a feeling or perception about their product or experience, that’s all that really matters. It’s like my discussion with the sample department. We sell a natural product. Unique. One-of-a-kind. I’m pretty blunt with them. Their job will never be right. What they send out will almost always be different somehow. Their job is to be the least amount of wrong possible.

9.) Own your work. Create your own destiny.

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Above Image: Mike Buechel signing loan paperwork for the acquisition in North Carolina.

“The best way to predict the future is to create it.” Peter Drucker

Nothing in life is guaranteed. For me that means the more you can do to create your future the better. Things will go right, things will go wrong. Make sure to get more things right than wrong. And if things do go wrong, make sure to own that. Without mistakes there is no growth. Without accountability, there is no leadership.

10.) Have fun.

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Whenever we have employee meetings, this is one of the items discussed a lot. Let’s face it. You spend almost a 1/3 of your life at work. Who wants to work somewhere they hate coming to? We’re pretty lucky. We don’t have people leave too often, and I think it is in part because we want people to work together and enjoy the day. When there are problems, we try to address them as quickly as possible.

So there you have it. Core Values. Buechel Stone isn’t a perfect company. We are well aware there are things that go wrong from time to time. By making our core values front and center, everyone at least knows where we stand and what is important to the long-term success of everyone here.

Core Values Benchmark More Than Just Exceptional Stone Veneer & Best Natural Stone Product Experiences

For more about the history of our greater MISSION of providing the best, most dependable experience in the natural stone industry, check out our Buechel Bio and Careers page. JOIN OUR NEWSLETTER or follow us on your favorite social media platform (Facebook, LinkedIn, Twitter, YouTube, Pinterest) to be notified of everything we’re doing to ensure a future built on a foundation of strong core values dedicated to shared project success stories. Because quality products are just the beginning. And providing best experiences is what gets us out of bed every morning – making Buechel Stone your ONLY REAL CHOICE in STONE.

Mike Buechel
COO, Owner
Buechel Stone Corp.

*Editor’s Note: This post was originally published to Mike Buechel’s personal blog Jan. 28, 2019; and has been adapted for the Buechel Stone Press & Blog Feb. 4, 2019. Follow Mike Buechel and/or Buechel Stone on LinkedIn for more articles and stories about everything Buechel.